Baskin-Robbins memiliki pesan rahasia dalam logo ikoniknya yang mungkin tidak pernah disadari banyak orang.
Merek es krim ini sekarang memiliki lebih dari 7.500 toko di hampir 50 negara setelah dimulai di AS pada tahun 1953.
TONTON VIDEO DI ATAS: Rasa es krim Baskin-Robbins bulan ini.
Untuk lebih banyak berita dan video terkait Makanan, lihat Makanan >>
Terlepas dari kesuksesan globalnya, hanya sedikit orang yang tahu bahwa logo “B” dan “R” miliknya memiliki simbol yang tersembunyi di depan mata.
Jika diamati lebih dekat, ada angka 31 yang ditempatkan secara strategis di antara inisial untuk mewakili 31 rasa es krim untuk setiap hari dalam sebulan.
Baskin-Robbins memiliki pesan rahasia dalam logo ikoniknya yang mungkin tidak pernah disadari banyak orang. Kredit: Baskin-Robbins Angka 31 ditempatkan di antara huruf B dan R untuk mewakili 31 rasa es krim untuk setiap hari dalam sebulan. Kredit: Baskin-Robbins
Merek sederhana ini dimulai setelah Burton Baskin dan saudara iparnya Irvine Robbins menjalankan toko es krim mereka sendiri pada tahun 1940-an sebelum bergabung untuk menciptakan Baskin-Robbins.
Pada saat itu, biro iklan lokal menyarankan logo “31” untuk mewakili 31 rasa es krim berbeda yang ditawarkan toko setiap hari dalam sebulan.
Branding asli dimulai dengan lingkaran merah muda (ceri) dengan huruf coklat (cokelat) sebagai “mengingatkan pada badut, karnaval, dan kesenangan”.
Namun, logo tersebut telah berubah beberapa kali selama beberapa dekade – dengan skema warnanya berubah dari merah muda dan coklat menjadi merah muda dan biru.
Logo diubah setelah terlihat kembali menjadi merah muda dan coklat pada tahun 2022.
Logo telah diubah setelah melihatnya kembali menjadi merah jambu dan coklat pada tahun 2022. Kredit: Baskin-Robbins
Seiring berkembangnya toko mereka, para mitra bisnis mengambil konsep waralaba dalam industri es krim.
Pada pertengahan 1960-an, perusahaan telah menjadi kerajaan es krim – dengan lebih dari 400 toko di seluruh Amerika Serikat, sebelum berekspansi ke pasar global.
Baskin-Robbins telah meluncurkan lebih dari 1000 rasa es krim sejak peluncurannya – tetapi merek tersebut selalu setia pada akarnya dengan secara bijak mempertahankan angka 31 di logonya.
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